THE IDEA IS TO MAKE A DIFFERENCE EVERYWHERE YOU CAN
We put quality first.
We embrace diversity and celebrate our differences.
We believe every team member has an important role to play.
We anticipate the needs of our guests and deliver beyond their expectations.
We strive to be upstanding members of the communities in which we serve.
Donut Friend was founded in 2013 by music industry veteran Mark Trombino. Over his 20+ year career, Mark engineered and produced many multi-platinum records including the breakout albums “Dude Ranch” by Blink-182 and “Bleed American” by Jimmy Eat World.
Growing up in Los Angeles, Mark always liked donuts, but he didn’t realize how much he could love them until he stumbled upon a donut shop combining donuts with seasonal fresh fruit.
Mark was astounded by both the simplicity of the idea and the fact that no one else was doing it. He began joking to his friends that this was an idea too good to pass up, and that one day he was going to quit the music business and open up his own donut shop. Eventually, that joke turned into a mission.
In his spare time, Mark began tinkering with the idea. As the concept developed in his mind, the prospect of opening a donut shop didn’t seem so silly after all. His only culinary experience had been working in the school cafeteria at UC San Diego, but Mark was undaunted and began researching how donuts were made. With the help of recipe books and many, many YouTube videos, he put himself through a donut and bread making boot camp.
As he honed his craft, he began imaging what his version of a donut shop could be.
All donuts would be made to order. Guests could walk a line of freshly made donuts and decadent fillings and toppings, selecting what they wanted in order to create their very own donut masterpiece.
His donut shop would be more than a breakfast destination. It would stay open later and become a late night indulgence. Guests could find a full selection of donuts right up to closing, ensuring the experiences at 10am and 10pm were exactly the same.
Although he would elevate the donut, it had to be accessible to everyone. His shop would provide the best possible experience at the most affordable price.
Finally, he wanted his shop to be a place all of his friends could enjoy, including those who were vegan. He decided to make the entire menu plant-based.
In 2011, Mark put his music career on pause to focus full time on making Donut Friend a reality. In September of 2013, Donut Friend’s first location opened in Highland Park, California. With a focus on interesting flavor combinations, punny donut names, and guest customization, Donut Friend quickly found an audience and the attention of the press.
Never forgetting the importance of simplicity and quality, Donut Friend has outlasted the new wave donut trend in Los Angeles and is a growing company. A second location, located in the Theater District of DTLA, opened in 2019. One year later, after Mark put himself through an ice cream making boot camp, Donut Friend opened Creamo, a sister concept with a menu of plant-based ice cream and milkshakes based on popular Donut Friend flavors.
A lot has changed in the nine years since Mark opened Donut Friend’s first location, but the company is still committed to providing guests with an elevated but accessible plant-based experience, all made by hand, using high quality ingredients, and served by the friendliest staff in town.
This is what we mean when we say “Donuts (and now ice cream) Done Differently!”